Portfolio

This project focused on advertising the Sixth Form provision to prospective Year 11 pupils and their families. The brief was to design a bold, clear, and engaging visual advertisement that communicated key application information while promoting the school’s Sixth Form as aspirational and welcoming. The design needed to work effectively across public facing environments, including digital screens and online social media feeds.

The concept centred on visibility and aspiration. Using confident messaging such as “Apply Now for Sixth Form”, the design aimed to create immediate impact while guiding viewers clearly towards the next step in the application process.

Featuring images of students was key to the concept, helping prospective pupils see themselves reflected in the provision. The use of directional signage imagery and elements symbolised progression, choice, and moving forward, reinforcing the idea of Sixth Form as the next step in a student’s journey.

Many of the designs use  a strong blue colour palette aligned with the school’s branding, contrasted with bright accent colours to ensure high visibility in an outdoor setting. Clear hierarchy in typography ensures that critical information such as the application deadline and QR code are immediately readable from a distance.

Images of students in school uniform adds authenticity and relatability, while the inclusion of a QR code provides a direct and accessible call to action. The layout balances text and imagery carefully, maintaining clarity while delivering essential information quickly and effectively.

The advertisement successfully promotes the Sixth Form provision with clarity and confidence. It communicates urgency without overwhelming the viewer and presents the Sixth Form as a positive, aspirational next step. The design supports increased engagement through its clear call to action and reinforces the school’s identity as organised, supportive, and forward-thinking. Overall, the outcome delivers a strong, professional piece of visual communication suited to both digital and physical environments.