Portfolio

As a college brief for a PLA Graphic Design course I designed a series of Instagram promotional graphics for The Pet Connection’s Workplace Therapy Day. The brief was to create a set of engaging, social-media-optimised visuals that would promote an event, highlight booking details, and communicate the benefits of pet therapy in a clear, friendly, and approachable way.

The concept focused on combining clean, modern layouts with playful animal imagery to immediately capture attention on social media feeds. Friendly typography, soft colour palettes, and cute animal visuals created an approachable, wellness focused tone that reflected the event’s aim to reduce workplace stress through furry therapy sessions. The green highlight colour drew attention to calls to action, reinforcing important details like booking information and contact methods.

I produced multiple Instagram post variations, optimised for square formatting, ensuring that the event details were clear and easy to read at a glance. Consistent branding elements, including the logo, hashtag use (#PetTherapy, #WorkplaceWellness), and layout structure that tied the posts together into a cohesive mini campaign. The imagery of dogs and cats was carefully chosen and positioned to create a sense of warmth and personality, making the posts both professional and inviting.

The Instagram posts could have been used to promote the Workplace Therapy event, increasing visibility and engagement on social media. Their clean design and cheerful visuals could help to communicate the event’s purpose quickly and effectively, encourage bookings and raising awareness of The Pet Connection’s services in a friendly, memorable way.